(Austin, Texas) – With fewer journalists traveling to Beijing to cover the 2022 Winter Olympics amidst increasing COVID-19 and security concerns, many who can attend will be working as multimedia journalists, responsible for shooting, editing and sharing their own content. These journalists, representing some of the largest media organizations in the world such as Nexstar Media Group, will rely on Austin-based latakoo to get the story home. In fact, journalists have been using latakoo’s cloud-based platform to share Olympics coverage directly from the field to their newsrooms since 2012.

“As former journalists, we recognize the impact of great storytelling, but it’s lost if you can’t get it to the viewer. Our technology guarantees the rapid, secure transfer of high-quality video files from any location to any location, regardless of file size or connectivity,” said latakoo CEO and co-founder Paul Adrian. “Reporters are able to upload their content on location in the field directly to their station’s digital asset manager, and the content can be edited within the latakoo platform. We are proud of the role latakoo plays in supporting journalists as they cover some of the world’s biggest events like the Olympic Games.”

Below are highlights from latakoo’s usage during previous Olympic Games:

• During the 2020 Summer Olympics, journalists used latakoo to transfer more than 200 hours of video content from Tokyo to their newsrooms.
• Since the 2016 Summer Olympics in Rio, latakoo has provided athletes and their families with access to its mobile app so they can send candid behind-the-scenes videos and photos from their phones directly to media organizations, streamlining the content sharing process for everyone involved.

Journalists have been using latakoo at the Olympics for the last decade.

Since the onset of the pandemic, latakoo has become an invaluable resource for journalists as a remote workflow solution, and usage has increased significantly. At the height the pandemic in spring 2020, when journalists were forced to leave broadcast centers and begin reporting from home, latakoo’s usage increased by 172% year-over-year in a single month.

About latakoo 

latakoo is the fastest, easiest way to transfer video files from anywhere to anywhere. Based in Austin, Texas, the company was founded in 2010 by two award-winning journalists (Paul Adrian and Jade Kurian) for journalists. latakoo enables professional broadcasters and production companies to automate delivery of video content to different asset managers, digital platforms, and ingest or playout servers seamlessly. The International Trade Association for the Broadcast & Media Industry (IABM) named latakoo its 2020 Company of the Year and selected latakoo President Jade Kurian as a finalist for its Technology Leader of the Year award. In addition, TV News Check, an industry trade, honored Kurian as a Futurist in its 2020 Women in Technology awards. For more information, please visit www.latakoo.com.